OneG
Client
One Group Corporate
Work
Brand identity design
Jodric cùng One–G hoàn thiện bộ nhận diện sẵn có đang sử dụng tại thị trường Đài Loan. Đáp ứng định hướng dài hạn là đầu tư đa ngành, bộ nhận diện mới phải đủ linh họat và dễ dàng mở rộng ra các công ty thành viên.
Jodric joined One–G in systematizing and fine-tuning their existing brand identity current use in Taiwan. Aligning with their long-term vision becomes a multidisciplinary investment sector – the work must be flexible and easily extended to smaller companies.
Old version
The problems with the previous version lie in its visibility and readability. At smaller size, details of the logo begin to disappear; especially brand icon's strokes. The logo descriptor's typeface resamples blocks; therefore, it has a low level of recognition for each letters and illegible at small size. With no difference between 2 parts of the name; the logotype does not support the audiences to read out the accurate name of the group.
